Warner Brothers Interactive

Entertainment bring the

ultimate selfie

to E3.

WBIE doesn’t have loyal customers; they have obsessive fans.

WBIE gamers expect fantastical story-telling, amazing characters, dazzling visuals and powerful sound. And they expect nothing less from WBIE’s stand at E3.

Product demos aren’t enough, gamers want to enter a fantastical world. This demanded the imagination and technical precision to recreate a one ton, fire-breathing dragon for the ultimate selfie.

And of course we also gave gamers game play opportunities and cinematic theatre experiences and to get up close with the designers and animators behind the game.

Project numbers


tonne fire breathing dragon


Visitors per day


gamers eaten by the dragon

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