The Sports Book

Technology that

amplifies sporting

excitement.

How do you activate the adrenaline-fueled excitement of a sports book on a wet February afternoon at ICE 2020 in London Docklands? Easy! You stimulate all the senses and transport your guests into an immersive world that captures that attention and stimulates their imagination.

550 LED screens wrapped around the stand with dynamic lighting and pumping sound to immerse all your senses in the unique feeling of the SB Tech sports book.

A presence that dominated the exhibit hall – there was only one place to be in the Docklands arena.

Project numbers

550

LED Screens

30

Metre seamless panorama

2000

Sports markets

Put your brand in focus