The Sports Book

Technology that

amplifies sporting


How do you activate the adrenaline-fueled excitement of a sports book on a wet February afternoon at ICE 2020 in London Docklands? Easy! You stimulate all the senses and transport your guests into an immersive world that captures that attention and stimulates their imagination.

550 LED screens wrapped around the stand with dynamic lighting and pumping sound to immerse all your senses in the unique feeling of the SB Tech sports book.

A presence that dominated the exhibit hall – there was only one place to be in the Docklands arena.

Project numbers


LED Screens


miles of cable laid in one stand


wins at world exhibition awards

Put your brand in focus