SBTech at ICE 2017

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SBTech

Sports betting solutions provider, SBTech, wanted an impactful and immersive experience for their presence at ICE Totally Gaming in London. Enigma designed and built a stand that featured a 30m wide by 3m high screen. This massive display broadcast an exciting and dramatic video to showcase key information about the company and its offering.

Using a fabulous combination of stimulating images, driving music, succinct facts and figures, clear captions and effective voice-over the video left a lasting impression on all who viewed it.

Our client loved the show-stopping effect we achieved – especially as lots of press coverage about the show was filmed opposite their stand so the huge screen and its video was displayed to full advantage.

We also designed and produced the stand brand, product and testimonial videos, delivering a full service solution from start to finish.

SBTech | ICE 2017 | Stand Experience | Impactful | Enigma
SBTech | ICE 2017 | Stand Experience | Impactful | Enigma
SBTech | ICE 2017 | Stand Experience | Impactful | Enigma

The Bigger Picture

The stand included over 90sqm of video content synchronised across 7 different screens.

All In

From the structure to the graphics and video content, we created it all from the ground up to generate a holistic brand experience.

Sb Tech Sports betting

Services

The stand included 3 distinct zones to showcase SBTech's key services: Sports Betting, iGaming and Omni-channel.

A Winning Combination