Electronica 2018


A couple of weeks’ ago, we visited the largest Electronica event to be held. Ever. Visitor numbers increased by a whopping 10% to 80,000, with 3,100 exhibitors from 50 countries touting their wares in Munich.

This year’s slogan was: “Connecting everything—smart, safe and secure” and they really went all out to make it so. The new “electronica Experience” focused on networking between exhibitors, school pupils, students and trade visitors and offered live demos and a job fair to provide insights into the world of electronics and its professions. What a fantastic way to connect with local communities, help battle the electronics skills shortage and engage with kids to encourage them to use technology in a safe way.

There was a lot to see and do during the four days despite us being busy with our wonderful client, NXP. Their 350 sq metre stand over two floors offered loads of space for demos and meetings.

We’ve recently been exploring the ‘human’ element of exhibitions and how visitor’s physical and mental needs aren’t always placed at the forefront of exhibitors’ minds when they plan the experiences they’d like their customers and prospects to have when they step onto their stands. We loved how Italian circuit board manufacturer, Piciesse, provided a meal for their visitors. This meant that unhurried but focused business conversations took place in a comfortable, well-spaced seated environment. A great way to merge business and personal interests.

This is the video I took to give you a flavour of this year’s event and showcasing some of my favourite stands and experiences. It was certainly a memorable Electronica 2018; we just have to wait until 2020 for the next one.