Phrases and icons relating to Xura's services were projected as visitors navigated the demo stations. They were also displayed on walls to great effect, encouraging more visitors to approach the stand. Within the stand's meeting rooms, Xura's clients continued to live the overall experience through the continuation of the 'city scape' and 'wilderness' themes.
Our Client Says…
"This is the most well received stand we've ever had. It's attracting the right people - bringing a lot of footfall and traffic onto the booth." Vice President of Marketing
Enigma's experiential expertise helped Xura's #GoBeyond campaign bridge the gaps between the stand's physical space, interactive displays and social media.
Our cutting edge audiovisuals used Oculus Rift to take the visitor experience beyond the cityscape and Nordic tundra of the stand's graphics - truly letting users #GoBeyond their immediate environment.