Enigma's specialist divisions combined to create a clever mix of ride, images, lighting, graphics and audio-visual - stimulating the senses like, well, a rather good single malt whisky. Launching the experience, Scotland's First Minister enthusiastically described it as "all-singing and all-dancing".
Our display - over 3,500 bottles - is the largest collection in the world. The showcases and building structure had to be reinforced to sustain the weight.
In the time it takes the average reader to read this sentence, Scotland will export over 220 bottles of whisky.
Visitors can explore the whisky regions of Scotland - from the smoky tastes of the West to the rich flavours of the North - or buy one of 477 whiskies to take home.