Charged with quantifying the success of the stand, we deployed new technology to measure visitor foot traffic, dwell times in relation to each demo and patterns of movement through the stand throughout the day. The insights collected formed a valuable baseline from which to inform future stand design and signposting, demo prioritisation and staffing.
Our Client Says…
You did an exceptional job guiding us from the beginning and surpassed the highest of expectations. Amazing job from beginning to end." Branding
Clients who commit to measuring the effectiveness of their stands are better placed to evaluate what was created and to make informed design and investment decisions about future shows.
Qualcomm's double story stand covered 20,000 sq feet (2006.4sqm), one of the largest stands at the show.